How long do people spend reading a newsletter or email?
Some want all the info and will spend 2-3 minutes.
Most want only the essential info and spend 5-15 seconds!
Use the meal-snack-bite model to inform everyone at the level they want.
Here’s an example:
Your meal is your full 10-page strategic plan.
The snack is a one-page summary of the plan.
The bite is 3 short sentences summarizing the main goals of the plan.
Start your newsletter with 1-3 brief things you want everyone to know in 10 seconds. Then provide links or more for those who want a snack or meal.
In my trainings you'll have opportunities to practice using this tool with your communication.
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